URL: /baas/client-categories

---
title: "Client Categories"
description: "Overview of FinHub client categories and their use cases"
---

# Client Categories

FinHub serves diverse client categories, each with unique requirements and integration patterns.

<CardGroup cols={2}>
  <Card title="Embedded Finance" icon="puzzle-piece" href="/baas/client-categories/embedded-finance">
    Non-financial companies adding financial services
  </Card>
  <Card title="Inter-Banking License" icon="building-columns" href="/baas/client-categories/inter-banking-license">
    Licensed financial institutions
  </Card>
  <Card title="Business Banking" icon="briefcase" href="/baas/client-categories/business-banking">
    B2B banking solutions
  </Card>
  <Card title="Technology & BaaS" icon="microchip" href="/baas/client-categories/technology-baas">
    Tech companies building financial products
  </Card>
</CardGroup>

## Category Overview

| Category | Primary Use Case | Typical Service Model |
|----------|------------------|----------------------|
| **Embedded Finance** | Add finance to existing products | API |
| **Inter-Banking License** | Expand banking services | CoreX or Hybrid |
| **Business Banking** | Serve business customers | CoreX or API |
| **Technology & BaaS** | Build fintech products | API or Hybrid |

## Embedded Finance

For non-financial companies adding financial services to their platforms:

- E-commerce platforms
- SaaS applications
- Marketplaces
- Gig economy platforms

**Typical integration:** API Service Model for custom experiences

## Inter-Banking License & BaaS

For licensed financial institutions expanding their capabilities:

- Traditional banks modernizing
- Credit unions expanding services
- Payment institutions
- E-money institutions

**Typical integration:** CoreX or Hybrid Service Model

## Business Banking

For companies serving business customers:

- SMB banking solutions
- Corporate treasury
- Trade finance
- Invoice financing

**Typical integration:** CoreX or API Service Model

## Technology & BaaS

For technology companies building financial products from the ground up:

- Neobanks and challenger banks
- Payment service providers
- Lending platforms
- Investment apps

**Typical integration:** API or Hybrid Service Model

## Choosing Your Category

Consider these factors:

1. **Regulatory Status**: Do you have a financial license?
2. **Target Market**: B2C, B2B, or both?
3. **Technical Resources**: In-house development capability?
4. **Time to Market**: How quickly do you need to launch?
5. **Customization Needs**: Standard features or highly custom?

## Next Steps

<CardGroup cols={2}>
  <Card title="Service Models" icon="code-compare" href="/baas/service-models">
    Compare CoreX, API, and Hybrid
  </Card>
  <Card title="Product Suite" icon="box" href="/baas/products">
    Explore FinHub products
  </Card>
</CardGroup>